W2 Disc Innovation Organization Essay Example | Topics and Well Written Essays - 250 words

W2 Disc Innovation Organization - Essay Example Two guidelines that fuel innovation at Nike are: (1) asking questions on the organization’s competencies and its directions by understanding risks and opportunities; and (2) using scenario planning to â€Å"assess the potential impacts that external issues such as climate change or resource scarcity might have on NIKE† (Nike, Inc., 2014, p. 1). These guidelines are consistent with those behaviors which managers should encourage to ensure innovation is applied: (1) ask questions to identify opportunities and problems; (2) learn new skills; (3) assume a proactive stance and take risks; and (4) align personal values and beliefs with the organizational values and goals (White & Bruton, 2011). According to Nidumolu, Pralahad, & Rangaswami (2009), â€Å"the key to progress, particularly in times of economic crisis, is innovation† (p. 1). From the guidelines set by Nike, as well as lessons learned from White & Bruton (2011), innovation could be strategically managed through the knowledge of theoretical frameworks, and effectively applying these in contempory settings, toward attaining explicitly defined goals. Nidumolu, R., Pralahad, C., & Rangaswami, M. (2009, September). Why Sustainability Is Now the Key Driver of Innovation. Retrieved from Harvard Business Review: