Dezember and Zimmerman Essay Example for Free

Dezember and Zimmerman Essay The authors, Dezember and Zimmerman (2012) report that almost six years after being purchased by private groups in 2006, Michaels Stores Inc. has plans to take the retailer public again. Currently owned by the private-equity firms Blackstone Group LP and Bain Capital LLC, Michaels no longer has equity securities listed on the New York Stock Exchange after going private. While private-equity firms have lately outperformed companies that have gone public, Dezember and Zimmerman (2012) say that Michaels plans to jump on the IPO bandwagon in hopes of doubling its owners initial 6 billion dollar investment. After the announced plan the public will soon see the launching of Michaels stock and a listing of the new share price. The announcement of the filing with the Securities and Exchange Commission for a $500 million issue comes after much interest from investors desiring initial public offerings (Dezember and Zimmerman 2012). Dezember and Zimmerman (2012) report that Michaels went from no debt before the buyout, an advance of $4.3 billion in debt after the buyout, and has reduced its debt down to $3.4 billion since. Yet even with the debt the retailer added 160 stores and will come back as a larger and more profitable public enterprise. Although they have yet to determine how many shares will be issued and at what price, the owners plan on using some of the IPO money from the sale of stock in the company to reduce their high debt, foster working capital, and pay general expenses (Dezember and Zimmerman 2012). If the end result is profitable, Michaels could be laying the foundation for other large equity-backed companies to take advantage of public markets.

My Friend from Denmark :: Friendship Essay

My Friend from Denmark Question Answered: Recall a multicultural experience that has positively impacted your educational career. Discuss your experience and describe the ways in which you have benefited from this experience. I remember when I first met Soren as clear and crisp as the wind that blew that early September morning. He had just come to America from Denmark the previous week, we were both nervous but he was sweating and very pale. We were both starting new schools, but he was starting in a new country as well. I arrived at our new high school an hour early, and the first thing that struck me was a boy my age with shockingly bright blonde hair. I went to sit with him at the bus stop in hopes of striking up a conversation and perhaps making a friend. We sat side by side for sometime until we acknowledge the other's presence with quick glances. Finally I decided I was the one who had to take the first step. "Nice backpack, man," I said. "Thank you very much," he anxiously responded. He had a strong accent I recognized as European, and this caused me to ask where he was from. "Dahnmark" he said "Where?" I asked. "Dahnmark. You know, like Copenhagen? Dahnmark." "Oh, you mean Denmark!" I said "Yah! I mean, yes!" he said, and we immediately became friends. As the school year went by, I asked Soren many questions about his country and he gave me many interesting answers. I had already enjoyed the friendships of many international students, and had just started to learn Japanese. He said that in Denmark they watch "The Simpsons" and "Baywatch" regularly. He also told me about the banking industry his family was in, and the religious ceremonies that are unique to his country. Talking with Soren made me want to learn more about the Kingdom of Denmark, so I began researching it. I scoured books and found that it is a very wealthy country, and that its territories include Greenland and the Faroe Islands. After questioning my father, I was surprised to learn that my family comes from Denmark. I was part Danish! I was very excited to tell Soren and could not wait to tell him the news the next day.

MMB Case Study for Ecommerce Essay

1. The first 5 stages of customer loyalty: MMB’s customers are 80% repeat customers so it would make sense that most of the customers are at the commitment stage. They come back every year. I would say that %5 are in the separation stage because of losing interest in the activity, finding a different company, etc. %80 are in the commitment stage. %1-5 are in the familiarity stage that are repeat customers but haven’t committed to the company. %10 in the exploration stage because I think this is a bigger part of gaining customers, you find a lot of customers feeling a new hobby or company out and want to try something new, in this case it’s mountain biking. Also, because the case study said that MMB gets quite a few e-mails from the website. %1-5 of customers I would guess is in the awareness stage. 2. E-mail Marketing Strategy: MMB could implement a e-newsletter or a promotional email listing. Could MMB e-mail that list of 60k instead of mailing print? It would cut costs but still bring awareness to new customers. MMB could also sale some of those pictures with their logo on them via e-mail since there have been inquires for them. 3. Viral Marketing: The pictures that were put on the web site were popular. I would tell Jerry to convince Robin to take more and sale them on his website with MMB’s logo on them. Promotional posters could be sold too. I think the idea with the hats and jackets was a great idea maybe not so much to make a profit but to at least get customers wearing the gear to get the brand more recognition since so many customers are repeat customers getting them to wear the logo will bring awareness to new customers. Let the repeat customers be walking billboards. Maybe offer the caps and jackets to repeat customers to gain loyalty for every year they return. 4. Outline affiliate marketing strategy and 5 websites: Using Amazon.com is a good start. Almost everyone is on Amazon and it almost seems like a mandatory requirement for any company. I don’t know if MMB could sale something to bigger stores like Big 5 and Dick’s Sporting Goods even if it’s just a cap on their companies websites. Since Jerry doesn’t know a lot about photography getting an affiliate to sale those photos and manage the retail of the jackets and caps could help him. IStockPhoto.com is one of the top stock photo selling companies on the Internet. Getting an ad on Big5.com would reach some athletes looking to venture into biking. Another great and necessary way to gain customers is by social media. It’d be great for MMB to get a Facebook. Let the customers tag themselves, upload pictures, and comment on the explorations that MMB is doing. Pay Facebook.com to put ads on their website. MMB tried promoting it’s name in a sporting magazine but why not a specific mountain biking magazine? Or website. Mbaction.com is Mountain Biking Action Magazine’s website and advertising on there could be more beneficial to MMB’s advertising efforts than just a general sporting magazine.

The Impact Of Technology On The Technology Field - 1421 Words

This would indicate there would be an increase of females working within the technology field, and this rapid change in the way we as humans communicate would indicate the information age demands parents to be consistently up to date with the latest innovations of technology. Both genders would have to be aware of basic computing knowledge, the home would require internet access and parents would be required to be at an above average understanding of word processing. What problems could this potentially bring in a societal context? Privacy issues are already extremely prevalent, recently Apple iCloud was hacked and hundreds of celebrity s private images were released onto the internet. The media reported on this case immediately of course, but in the context of the language used it appeared the journalists reporting on this case were focusing on why these individuals had taken the explicit imagery rather than focusing on the much larger issue, the privacy breach. The language regarded the situation the victim s fault, and increased the fear mongering by use of language within the articles. The impending fear brought upon average internet users whom want to protect their information can be evidenced by this article featuring privacy concerns in regards to social media requesting access to applications such as the microphone and camera. While Android app users must agree to all permissions before using the app, iPhone users can decline to give permission to the appShow MoreRelatedImpact Of Technology On The Field Of Information Technology1297 Words   |  6 PagesCurrent Technologies in Cybersecurity Cybersecurity can be defined as the technologies and processes used to protect data, networks, and computers from attack or damage. Currently, it is one of the fastest growing careers in the field of information technology with a bright outlook in the future. 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